Scott B. Smedley

 

SmedleyScott@gmail.com

www.linkedin.com/in/smedleyscott

404-909-1132

 

Career Profile

A highly creative, results-driven television professional with over 14 years of proven success in TV promo production and management. Strong production background developed through both technical and creative positions with various production companies and an industry leading cable network. A leader with the ability to guide strong creative production while at the same time mentor creative to build a stronger team. Efficient, solution oriented manager eye toward creating effective brand driven visual marketing campaigns.

 

Creative Writing/Editing                                       Production Management                                 Voiceover Talent                                     Creative Marketing Strategy                                Editorial/Directing                                            Mentoring/Leadership

Digital Media Content                                          Shoot Concept Ideation                                   Budget Management

 

 

Professional Experience

Lucky 41 Productions (Smyrna, GA)

Owner/Creative                                                                                                                                                                                           2015-Present

• Wrote and produced creative email blast and Sizzle reel for the 2015 Promax/BDA convention which resulted in above expectation attendance

• Write, Produce, Direct sizzles reels, digital media, internal marketing reels and corporate videos for clients such as Turner Studios, Cartoon Network, Turner Corporate, TCM (Filmstruck)

• Created a Series of industrial instructional videos for inside sales company

• Build-out and creation of design work for website taking company from wholesale fundraiser into the retail space. Site launched in November of 2015  

• Voiced promos and trailers for Discovery, PBS, Turner (Catch Sports), Atlanta Hawks              

 

 

TNT – Turner Network Television (Atlanta, GA)

Creative Director of Series Promotion                                                                                                                                     2009-2014

• Led a creative team that developed and produced on brand and successful on-air promotional, digital and social media campaigns for network series such as Murder In the First, Perception, Boston’s Finest, Rizzoli & Isles, Major Crimes, Leverage, Southland and Save Our Business.

• Launched first season drama hits Perception and Murder in The First, which lead to renewal by the network.

• Drove network awareness and network consideration by partnering with and influencing a cross-functional team of marketing, digital/social, branding, on-air, PR and marketing operations to develop communications strategy and creative execution

• Lead development of on-air creative to reflect the desired communication strategy for network series such as Murder In the First, Perception, Boston’s Finest, Rizzoli & Isles, Major Crimes, Leverage, Southland and Save Our Business.

• Managed budgets for series to create brand targeted promotion while staying within the corporate budget allocated for each series and all it on-network and off-channel needs

• Created hard hitting promos, digital content and interstitials for TNT’s – “Boston’s Finest” allowing it to be the first reality series renewed for a second season on TNT.

 

Accomplishments

• Key Art Award Finalist 2014 (Television Spot) - Murder In The First "Web" :60 

• 2 Time Promax Award nominee

• 2012 Peabody Award Winner “Southland”

 

Director of Acquired Movie and Acquired Series Promotion                                                                                                   2007- 2009

• Led creative team that developed and produced on brand, on-air promotions campaigns for a network or network’s specific asset

• Drove network awareness and network consideration by partnering with and influencing a cross-functional team of marketing, branding, on-air, PR and marketing operations to develop communications strategy

• Led development of on-air creative to reflect the desired communication strategy for acquired network series such as Bones, CSI: New York, Law & Order, The Mentalist

• Oversaw shoot concepts, scripts and edits for The Mentalist making it TNT’s top performing acquired series at the time

• Created brand-centric advertising, marketing promotions and program concepts with Ad Sales, Programming, Entertainment/Trade Marketing and the network sponsorship taskforces.

 

Accomplishments

       - 1 Time Promax World Gold Award Winner – “Evel Knievel – Bad Ass”

 

 Director of Movie Promotion                                                                                                                                                   2007-2007

• Create, develop and produce on brand, on-air promotions for on network movies

• Drove network awareness and network consideration by partnering with and influencing a cross-functional team of marketing, branding, on-air, PR and marketing operations to develop communications strategy

• Lead development of on-air creative to reflect the desired communication strategy for network movies

• Oversee initial concepts, scripts and edits at an early stage for movie promotions

 

Senior Writer/Producer                                                                                                                                                            2004 -2007

• Responsible for concepting, writing, and producing assigned on-air digital promotions to the network brands

• Wrote promotional content and maintains the creative vision and “look and feel” of high priority shows and/or original series launch and campaigns.

• Ideated shoot concepts

• Interacted with other departments on key campaign initiatives regarding print, social, digital,sales and video needs for marketing across all platforms

 

Writer/Producer                                                                                                                                                                        2001-2004

• Responsible for concepting, writing, and producing assigned on-air digital promotions to the network brands

• Writes promotional content and maintains the creative vision and “look and feel” of network in movie and acquired series and promotion

• Responsible for writing/producing all sports promotions for NBA and NASCAR campaigns on TNT.

 

 

Associate Producer                                                                                                                                                                  2000- 2001

• Assists/works in tandem with Writer/Producers in writing, producing promotions for network campaigns.

• Write and produce creative for run-of-schedule movies, movie combos, sizzle reels, sponsorship tags.

 

 

Todd-AO/Editworks (Atlanta, GA)   

 

Editor/Night Manager                                                                                                                                                               1998- 2000

• Online conform and creative finishing on digital linear editing systems. Finished graphic and audio mixing to picture for promo creation for TBS, TNT, Cartoon Network.

• Manage evening edit and admin staff and attend to all client needs. Responsible for billing, session management, hospitality in session and secure closing of the facility.

 

Assistant Editor                                                                                                                                                                         1995-1998

•  Assisting the editor in all aspects of the edit session. Changing reels, machine set up, pulling dubs, chyron, client services and billing.

 

 

Education

James Madison University: Harrisonburg, VA

Bachelor of Science in Mass Communication: Graduated June 1993.

• Concentration in Television and Radio Production

• Member of the Lambda Chi Alpha Fraternity Alumni Association

 

Designations & Affiliations

Member of Promax/BDA

Digital Media Content Creator and Volunteer with Georgia English Bulldog Rescue

The Potentials - Lead singer

 

 

Professional Development & Skills

Proficient in Microsoft Word and Excel

Adobe Creative Cloud – Premiere, Photoshop, Media Encoder, Audition, Prelude

Seminar – Leader as Coach

Seminar – Management Essentials: Managing for Success in a Changing Legal Environment