Scott B. Smedley

 

SmedleyScott@gmail.com

www.linkedin.com/in/smedleyscott

404-909-1132

 

Career Profile

Creative production leader with 25+ years of experience in video production, creative direction, and broadcast promotion across enterprise and media organizations. Expertise in end-to-end production workflows, cross-functional collaboration, budget management, and team leadership. Proven record of launching television series, managing high-visibility campaigns, and delivering content aligned with business and brand objectives.

 

Creative Writing/Editing                                       Production Management                                 Voiceover Talent                                     Creative Marketing Strategy                                Editorial/Directing                                            Mentoring/Leadership

Digital Media Content                                          Shoot Concept Ideation                                   Budget Management

 

 

Professional Experience

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Cox Enterprises
Associate Creative Director of Production | Jan 2025 – March 2025
Senior Manager, Video Production | Jul 2019 – Jan 2025

• Lead video production strategy and execution for enterprise marketing and communications initiatives.

• Manage full production lifecycle including concept development, scripting, production, post-production, and delivery.

• Partner with marketing, communications, and executive stakeholders to align creative output with business goals.

• Oversee budgets, schedules, and vendors to ensure on-time and on-budget delivery.

• Manage creative and production staff; implement workflow improvements to increase efficiency.

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Lucky 41 Productions (Smyrna, GA)

Owner/Creative                                                                                                                                                                                           2015-Present

• Wrote and produced creative email blast and Sizzle reel for the 2015 Promax/BDA convention which resulted in above expectation attendance

• Write, Produce, Direct sizzles reels, digital media, internal marketing reels and corporate videos for clients such as Turner Studios, Cartoon Network, Turner Corporate, TCM (Filmstruck)

• Created a Series of industrial instructional videos for inside sales company

• Build-out and creation of design work for website taking company from wholesale fundraiser into the retail space. Site launched in November of 2015  

• Voiced promos and trailers for Discovery, PBS, Turner (Catch Sports), Atlanta Hawks              

 

 

TNT – Turner Network Television (Atlanta, GA)

Creative Director of Series Promotion                                                                                                                                     2009-2014

• Led a creative team that developed and produced on brand and successful on-air promotional, digital and social media campaigns for network series such as Murder In the First, Perception, Boston’s Finest, Rizzoli & Isles, Major Crimes, Leverage, Southland and Save Our Business.

• Launched first season drama hits Perception and Murder in The First, which lead to renewal by the network.

• Drove network awareness and network consideration by partnering with and influencing a cross-functional team of marketing, digital/social, branding, on-air, PR and marketing operations to develop communications strategy and creative execution

• Lead development of on-air creative to reflect the desired communication strategy for network series such as Murder In the First, Perception, Boston’s Finest, Rizzoli & Isles, Major Crimes, Leverage, Southland and Save Our Business.

• Managed budgets for series to create brand targeted promotion while staying within the corporate budget allocated for each series and all it on-network and off-channel needs

• Created hard hitting promos, digital content and interstitials for TNT’s – “Boston’s Finest” allowing it to be the first reality series renewed for a second season on TNT.

 

Accomplishments

• Key Art Award Finalist 2014 (Television Spot) - Murder In The First "Web" :60 

• 2 Time Promax Award nominee

• 2012 Peabody Award Winner “Southland”

 

Director of Acquired Movie and Acquired Series Promotion                                                                                                   2007- 2009

• Led creative team that developed and produced on brand, on-air promotions campaigns for a network or network’s specific asset

• Drove network awareness and network consideration by partnering with and influencing a cross-functional team of marketing, branding, on-air, PR and marketing operations to develop communications strategy

• Led development of on-air creative to reflect the desired communication strategy for acquired network series such as Bones, CSI: New York, Law & Order, The Mentalist

• Oversaw shoot concepts, scripts and edits for The Mentalist making it TNT’s top performing acquired series at the time

• Created brand-centric advertising, marketing promotions and program concepts with Ad Sales, Programming, Entertainment/Trade Marketing and the network sponsorship taskforces.

 

Accomplishments

       - 1 Time Promax World Gold Award Winner – “Evel Knievel – Bad Ass”

 

 Director of Movie Promotion                                                                                                                                                   2007-2007

• Create, develop and produce on brand, on-air promotions for on network movies

• Drove network awareness and network consideration by partnering with and influencing a cross-functional team of marketing, branding, on-air, PR and marketing operations to develop communications strategy

• Lead development of on-air creative to reflect the desired communication strategy for network movies

• Oversee initial concepts, scripts and edits at an early stage for movie promotions

 

Senior Writer/Producer                                                                                                                                                            2004 -2007

• Responsible for concepting, writing, and producing assigned on-air digital promotions to the network brands

• Wrote promotional content and maintains the creative vision and “look and feel” of high priority shows and/or original series launch and campaigns.

• Ideated shoot concepts

• Interacted with other departments on key campaign initiatives regarding print, social, digital,sales and video needs for marketing across all platforms

 

Writer/Producer                                                                                                                                                                        2001-2004

• Responsible for concepting, writing, and producing assigned on-air digital promotions to the network brands

• Writes promotional content and maintains the creative vision and “look and feel” of network in movie and acquired series and promotion

• Responsible for writing/producing all sports promotions for NBA and NASCAR campaigns on TNT.

 

 

Associate Producer                                                                                                                                                                  2000- 2001

• Assists/works in tandem with Writer/Producers in writing, producing promotions for network campaigns.

• Write and produce creative for run-of-schedule movies, movie combos, sizzle reels, sponsorship tags.

 

 

Todd-AO/Editworks (Atlanta, GA)   

 

Editor/Night Manager                                                                                                                                                               1998- 2000

• Online conform and creative finishing on digital linear editing systems. Finished graphic and audio mixing to picture for promo creation for TBS, TNT, Cartoon Network.

• Manage evening edit and admin staff and attend to all client needs. Responsible for billing, session management, hospitality in session and secure closing of the facility.

 

Assistant Editor                                                                                                                                                                         1995-1998

•  Assisting the editor in all aspects of the edit session. Changing reels, machine set up, pulling dubs, chyron, client services and billing.

 

 

Education

James Madison University: Harrisonburg, VA

Bachelor of Science in Mass Communication: Graduated June 1993.

• Concentration in Television and Radio Production

• Member of the Lambda Chi Alpha Fraternity Alumni Association

 

Designations & Affiliations

Member of Promax/BDA

Digital Media Content Creator and Volunteer with Georgia English Bulldog Rescue

The Potentials - Lead singer

 

 

Professional Development & Skills

Proficient in Microsoft Word and Excel

Adobe Creative Cloud – Premiere, Photoshop, Media Encoder, Audition, Prelude

Seminar – Leader as Coach

Seminar – Management Essentials: Managing for Success in a Changing Legal Environment